Module 1 STP Marketing Plan Product Management and Situation Analysis Paper Full question is in the attached document… After you determine what you are s

Module 1 STP Marketing Plan Product Management and Situation Analysis Paper Full question is in the attached document… After you determine what you are selling, the next critical part
of the marketing plan is to understand to whom you are selling. Knowing your
customer is essential to ensure that the company is delivering an appropriate
message to the target market. Marketing success is about turning sales leads
into profits.
Not only should a company focus on servicing its current customer base, it must
also seek out new customers. Module 1 – Case
STP, PRODUCT MANAGEMENT & SITUATION ANALYSIS
Assignment Overview
A Customer Focus
After you determine what you are selling, the next critical part of the
marketing plan is to understand to whom you are selling. Knowing
your customer is essential to ensure that the company is delivering
an appropriate message to the target market. Marketing success is
about turning sales leads into profits.
Not only should a company focus on servicing its current customer
base, it must also seek out new customers.
This module’s case will focus on defining your product’s customer
demographic and psychographic profile, along with customer
relationship management (CRM) and customer satisfaction metrics.
CRM is about managing current and prospective customers for
strong and long customer relationships.
Case Assignment
Check out Nielsen Insights to find out more about today’s customer.
Visit Experian and Mosaic® to find out more about using marketing
research to develop customer profiles.
Using information from the websites and articles from the library’s
full-text article databases (Academic Search Complete, Business
Source Complete, and/or ProQuest Central), create a customer
profile brief:
Customer Demographics and Psychographics—A review of
current customer demographics—explain why this demographic
profile is your primary target market.
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Develop a demographic profile of the potential customer segment.
List at least two demographic tools you can use to help develop the
demographic profile.
•
Potential customer market demographics. Define the psychographic profile of
your customer.
Customer Relationship Management—Find two CRM tools that
help companies identify pertinent information about their customer
segments.
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How will you use these tools to manage the customer relationship?
Since you are engaging in research, be sure to cite and reference
the sources in APA format. The paper should be written in third
person; this means words like “I”, “we”, and “you” are not
appropriate. For more information see Differences Between First
and Third Person.
Use the attached APA-formatted template (MKT501 Case1) to
create your submission.
Assignment Expectations
Your submission will include:
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•
•
Trident University International’s cover page
A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body,
2- to 3-sentence conclusion)
The reference list page in APA format
Grading Note:
At Trident University International, rubrics are used for grading.
These rubrics specify the points available for each component of an
assignment. Points are earned based on the level of the work
submitted. The rubric located in the case dropbox is used for this
case.

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