Module 1 Marketing Strategy Product Management and Situation Analysis Paper Full question is in the attached document…Target Audience and Competition are

Module 1 Marketing Strategy Product Management and Situation Analysis Paper Full question is in the attached document…Target Audience
and Competition are the next components to be addressed in the process of
developing a Marketing Strategy. To choose an appropriate target market, one
must understand how consumers make purchase decisions. Module 1 – SLP
STP, PRODUCT MANAGEMENT & SITUATION ANALYSIS
Target Audience and Competition are the next components to be
addressed in the process of developing a Marketing Strategy. To
choose an appropriate target market, one must understand how
consumers make purchase decisions.
Research
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Research and discuss Maslow’s theory of needs and how it is applied to
marketing. Resources MUST include articles in the library’s full-text article
databases (Academic Search Complete, Business Source Complete, and/or
ProQuest Central).
Define the stages of the consumer behavior model (or industrial model, if
appropriate) and apply how the concepts affect the marketing effort.
Resources MUST include articles in the library’s full-text article databases
(Academic Search Complete, Business Source Complete and/or ProQuest
Central).
Application to Product/Service
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Provide a quick overview of the product or service you created.
Even though you have “created” a product or service, the applications and
research in this section will be real.
o Identify your target market. Provide a specific demographic
profile and rationale for this decision. Another source that
may help you: The US Census Bureau’s American Fact
Finder. Consider the size of the market and its purchasing
power. Research is required to back-up your selection and
to provide statistics to show that it is a viable market.
o Analyze your competition. Who are they? Who are the
biggest players? How large is the market? What are the
trends/forecasts in the industry? How does your
product/service fit in? IBISWorld in the Library is a good
tool for this section; it may be accessed under
“ADDITIONAL LIBRARY RESOURCES” and then scroll
down to the database.
The assignment requires the use of ARTICLES from the library’s
full-text databases. Articles are found in periodicals. These are not
to be confused with eBooks or Reference Books. The most popular
databases in marketing are: Academic Search Complete, Business
Source Complete, and/or ProQuest Central.
Effective academic and research writing requires a 3rd person voice. This SLP will be written in
3rd person. Do not use any quotations. For more information see Differences Between First
and Third Person. Since you are engaging in research, be sure to cite and reference the
sources in APA format. NOTE: the Analysis in the Appendix may be written in 1st person.
Use the attached APA-formatted template (MKT501 SLP1) to create
your submission.
SLP Assignment Expectations
Your submission will include:
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Trident University International’s cover page
A 2- to 3-page paper with APA citations (2-to 3-sentence introduction, body,
2-to 3-sentence conclusion)
The reference list in APA format
Grading Note:
At Trident University International, rubrics are used for grading.
These rubrics specify the points available for each component of an
assignment. Points are earned based on the level of the work
submitted. The rubric located in the SLP dropbox is used for this
SLP.

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