Unit outcomes addressed in this Assignment:

Synthesize how various healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.

Course outcomes addressed in this Assignment:

HA575-01: Outline how marketing principles and theories can maximize effectiveness of healthcare systems. [Application]

Instructions:

In this unit, you will become the marketing expert of a select healthcare system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.

To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:

• Acute care
• Ambulatory care
• Assisted living
• Continuing care retirement community
• Critical access hospital
• Dialysis care
• Home health care
• Hospice care
• Long-term care
• Memory care
• Palliative care
• Pediatric care
• Primary care
• Short-term care (e.g. post-surgery therapy)
• Skilled nursing facility
• Surgical care
• Veterans Health Administration
• Other (requires approval from instructor)

The healthcare system that you selected will be the foundation for your unit 2 assignment.

• Research a real-life healthcare organization that matches the system you selected. Describe its target market and services provided.
• Evaluate the healthcare organization’s mission statement based on researched evaluation criteria. What components does the mission statement contain? Lack? What recommendation would you offer to improve the mission statement?
• Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.). Be sure to discuss applicable laws that may impact the marketability of the healthcare system.
• Report your findings by using one (1) of the methods below:
  • 3-4 page paper excluding front and back matter (APA standards apply)
  • 4-5 page fact sheet for the general community.
  • Letter to the CEO of your selected healthcare system.
  • Infographic
  • Powerpoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).
  • 5-7 minute public service announcement (using a free online voice recorder such as vocaroo.com)
• The use of first person is permitted for this assignment (excluding option 1). APA formatting (e.g. title page, conclusion, reference page, etc.) should not be used.
• Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected. Plagiarism is not permitted and will result in academic discipline. All content submitted needs to be original.

*Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you.

Reference: https://data.medicare.gov/