STR581 Phoenix Week 6 Strategic Evaluation for Dunkin Brands Inc Plan Summary Please be cognizant of writing a summary first and then creating a 25-35 slid

STR581 Phoenix Week 6 Strategic Evaluation for Dunkin Brands Inc Plan Summary Please be cognizant of writing a summary first and then creating a 25-35 slide ppt

Resource: Final Strategic Plan Grading Guide

Create the Final Strategic Plan. The Final Strategic Plan contains the elements of all the previous weeks’ components and incorporates instructor feedback. The strategic recommendations will be evaluated and the best options chosen for recommendation. The final strategic plan contains:

Table of Contents
Executive Summary (350 to 700 words)
Company Background
Mission Statement
Vision Statement
Value Statement
Environmental Scan
Internal and External Environmental Analysis
Strategic Recommendation
Implementation Plan
Organizational Change Management Strategies
Risk Management Plan
Conclusion
References

Create a 25- to 35-slide Microsoft® PowerPoint® presentation with speaker notes to present the strategic plan, combining all relevant elements from previous weeks. The objective is to sell the strategic plan to investors or company directors.

Format the assignment according to APA guidelines.

Submit your assignment. Final Strategic Plan Grading Guide
STR/581 Version 12
Strategic Planning and Implementation
Copyright
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other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended
to imply endorsement, sponsorship, or affiliation.
Edited in accordance with University of Phoenix® editorial standards and practices.
Final Strategic Plan Grading Guide
STR/581 Version 12
Individual Assignment: Final Strategic Plan
Purpose of Assignment
The Strategic Plan is composed of four parts that the student worked on during this course. This provides
students the opportunity to research and create strategies for a company based on real scenarios and bring
together all the concepts they learned throughout the course and MBA program. The objective is to create and
sell the strategic plan to investors or the Board of Directors.
Resources Required
Strategic Plan, Parts 1-4
Grading Guide
Content
Met
Partially
Met
Not Met
The final project includes all the elements of
the previous parts of the strategic plan
assignments.
The final project includes a table of contents.
The final project includes an executive
summary (350-700 words).
The final project includes company
background.
The final project includes a mission
statement.
The final project includes a vision statement.
The final project includes a value statement.
The final project includes an environmental
scan.
The final project includes an internal and
external environmental analysis.
The final project includes a strategic
recommendation.
Copyright © 2017 by University of Phoenix. All rights reserved.
Comments:
2
Final Strategic Plan Grading Guide
STR/581 Version 12
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
7
#/7
Partially
Met
Not
Met
Comments:
The final project includes an implementation
plan.
The final project includes organizational
change management strategies.
The final project includes a risk management
plan.
The final project includes a conclusion.
The final project includes references.
The presentation includes all elements of
Parts 1-4 of the strategic plan.
The presentation is 25-35 slides with
speakers’ notes and includes appropriate
images and graphics.
Presentation Guidelines
Met
Organization
The tone is appropriate to the content and
assignment.
The introduction provides a sufficient
background on the topic and previews major
points.
Major points are stated clearly; are supported
by specific details, examples, or analysis; and
are organized logically.
Paragraph transitions are present, logical, and
maintain the flow throughout the paper.
The conclusion is logical, flows from the body
of the paper, and reviews the major points.
Mechanics
The presentation is laid out with effective use
of headings, font styles, font sizes, and white
space.
Copyright © 2017 by University of Phoenix. All rights reserved.
Comments:
3
Final Strategic Plan Grading Guide
STR/581 Version 12
Intellectual property is recognized with in-text
citations and a reference slide.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
#
Total
Available
Total
Earned
3
#/3
10
#/10
Additional comments:
Copyright © 2017 by University of Phoenix. All rights reserved.
4
Running head: INTERNAL ENVIRONMENT ANALYSIS
Internal Environment Analysis of Dunkin’ Brands Group, Inc
David Brigandi
STR/581
1
INTERNAL ENVIRONMENT ANALYSIS
2
Internal Environment Analysis of Dunkin’ Brands Group, Inc
Introduction
Internal environmental analysis is strategic management tool that is used to identify the
business weakness and strengths. Dunkin’s Brands Group, Inc internal environment analysis help
to identify the firm’s significant strengths and weakness as well as determine the company
crucial internal factors that key to firm success. Also, the internal environment will help in
understanding the external concerns affecting internal analysis. As stated in the part 1, Dunkin’
Brands Group, Inc. is a franchisor and global leader in the quick-service restaurants’ industry that
serves baked products, ice cream, and hot and cold coffee. The company provides franchises to
restaurants all across the globe under the Baskin-Robbins and Dunkin’ Donuts brands. Currently,
the organization as more than 20,000 distribution points in over 60 countries globally; the brands
are 100 percent franchised and comprise of 8000 restaurants under Baskin Robbins and 12,500
under the Dunkin’ brand (Dunkin’ Brands, 2019). Therefore, this paper provides an internal
environment of the firm, its structure, key performance influence as well as company
competitive position.
Strengths and weakness of the Dunkin’ Brands Group, Inc
Strengths
The major strengths of the Dunkin’s Brands Group, Inc. include; the company has full
knowledge of the quick service restaurants industry and market having business for more than 50
years. The company having been in business for so long is valuable competency assets that
company’s management uses when making decision. Also, the company has well-structured
policies that continues to influence its growth. Dunkin’s and Baskin-Robbins Company recently
INTERNAL ENVIRONMENT ANALYSIS
3
was announced to have score of 100 on the 2019 Corporate Equality Index (CEI). Thus, survey
revealed the company is one of company that offers equality in its workplace. The Human Rights
Campaign Foundation administrated the survey. Thus, the company’s internal policies help in
create good reputation of the company that attracting more customers as well as ensure low
turnover rate (Cassidy, 2016). Thus, well-structured policies are key strength in company
success. Also, the company hires innovative and skillful employees who help in keeping the
company’s brand name strong within the restaurant industry. Furthermore, the company believes
that having a good corporate citizen is good business. The company has an outstanding corporate
social responsibility (CSR) objectives and goals that ensure successful and continuous progress
in the field of sustainable sourcing, waste reduction, improved nutrition, and environment
conversation through energy efficiency as well as packaging. Thus, the firm corporate
responsibility ensures that company participates in community building activities, which help in
creating the demand for company products through reputation (Cassidy, 2016). Moreover, the
company has ensured its franchises globally volunteer and donates product and funds to nonprofit organization. The company continuous to compete at highest level due to its ability to
investment on Research and Development which is above the fastest growing players in the
industry. The company continuous of to improve how serves its customers and it engages on it’s
with franchisees through innovation
Weaknesses
Weaknesses are the areas where the Dunkin’s Brands Group, Inc. can improve to
maintain its market share and attract new customers. One of major weakness of the firm it is
limited to success outside core business. Even though Dunkin’s Brands Group, Inc. is leading
company globally in the quick-service restaurants’ industry it has faced challenges in
INTERNAL ENVIRONMENT ANALYSIS
4
diversifying to other products using its current culture and model. Also, the company is not very
good in product demand prediction because it has higher rate of missed opportunities when
compared to its competitors. As well due to high days inventory it also another flag that shows
the company is poor in forecasting the demand of its product. The company has ineffective
financial planning. This is demonstrated by the company’s current ratio and liquid asset ratios
which suggests that the company assets are funded more by debt that owners capital and also this
demonstrate that company can improve on how its utilizing cash. The company marketing and
advertising is not well thought of; thus, even though the is success in product sale there is poor
positioning and advertising which could lead to decline in market share of the company.
Competitors Analysis
The company has numerous opportunities and threats and the major threat is high
competition in the quick restaurants industry. The company faces stiff competition and such its
paramount to ensure company utilize its resources effectively it’s create a competitive advantage
in to industry. Thus, company can utilities advertising opportunity to ensure it maintain its
market share and attract new customers.
Structure of the Organization
Dunkin’ Brands Group, Inc. was incorporated on November 22, 2005 but the company
started in early 1950s. The company is a franchisor of quick service restaurants (QSRs) which
sells ice cream, hot coffee and baked goods. The company operates in approximately 60
countries with about 12,258 Dunkin’ Donuts distribution points around the globe and 7,822
Baskin Robbins distribution point in the world. The company is structured to four segments i.e.
dunkin’s Donuts-US, Baskin-Robbins-US, Dunkin’ Donuts International and Baskin-Robbins
INTERNAL ENVIRONMENT ANALYSIS
5
International. The company takes functional organizational structure with leadership consists of
the chief executive officer and his team leading financial department and leaders of all the
segment of the companies (Barney, 2014). The company changes CEO and management when
deemed necessary to ensure that the company remains competitive and innovative. The
company’s employees are grouped based on their qualification, experience, skill and knowledge
and each department has its head while the franchisee is in charge of his or her store but must
follow the corporate rules to ensure that company reputation remains intact and competitive.
Dunkin’ Brands Group, Inc Competitive Position
Dunkin’ Brands Group, Inc. operates in quick service restaurants industry which a highly
competitive industry; thus, the company normally faces stiff competition from other companies
in the business. Thus, the company competition mainly come from convenience stores, related
restaurants, and other local stores offering products such as baked goods ice cream, coffee, and
sandwiches. The company’s main competitors include Burger King, 7-Eleven, Cold Stone
Creamery, Starbucks, Subway, Taco Bell, Wendy’s, among others (USSEC, 2017). Thus,
company has maintained being a top player in the industry even though their stiff competition.
The company has ensured it remains competitive in the industry by ensuring that it provides
high-quality products, retain its extensive distribution network and globe market using its
franchise model to provide better convenience, uniform quality across all its restaurants.
The company maintains competitive advantage in the market through: Company is an
organization, which focuses on the corporate social responsibility to create and drive its product
demand. Thus, the firm corporate responsibility ensures that company participates in community
building activities, which help in creating the demand for company products through reputation
(Barney, 2014). The company competitive advantage lies on its ability to promote environmental
INTERNAL ENVIRONMENT ANALYSIS
6
conversation through waste reduction and efficiency energy use as well as providing high-quality
products.
Also, Dunkin’ Brands Group, Inc. effectively uses business models to attract franchisees
all over the world due to the company favorable terms and promotion of equality (Barney, 2014).
Thus, the company operating models has helped in optimizing customers to demand high-quality
products. The company models include outsourcing and prime locations for distributions.
Dunkin’ Brands Group, Inc has sustained its value brand, enabling the company to maintain
growth. Due to its competitive advantage it has company has possibility to penetrate into more
different locations and countries.
Conclusion
An internal environment analysis is strategic planning tool that provides valuable
information that can be used by the organization to improve and ensures it attain a competitive
advantage over its competitors. Thus, to remain competitive, Dunkin’ Brands Group, Inc. must
ensure that it is aware of its both external and internal environment to ensure it identify its
weaknesses, strengths, opportunities and threats so as to formulate strategic plan that will offer
competitive advantage to company products and services. An opportunity like advertisement is
underutilized; thus, Dunkin’ Brands Group, Inc. should tap in to this resource to increases its
market share. Also, the company should focus on product and service differentiation to ensure
that it has continuous competitive advantage. The company has strong corporate social
responsibility and it should continuing using this strength to sustain the value of brand while
enabling the company to maintain growth. Thus, identified strengths will help Dunkin’ Brands
Group, Inc to ensure it’s strengthen its strongest internal environment while identified
INTERNAL ENVIRONMENT ANALYSIS
weaknesses will the company to strategically plan the areas the company need to improve in
order to achieve its objectives and goals.
7
INTERNAL ENVIRONMENT ANALYSIS
8
References
Barney, J.B., 2014. Gaining and sustaining competitive advantage. Pearson Higher Ed.
Cassidy, A., 2016. A practical guide to information systems strategic planning. CRC press.
Dunkin’ Brands (2019). About Dunkin’ Brands. Retrieved from
https://www.dunkinbrands.com/company/about/about-dunkin-brands
U.S Securities and Exchange Commission. (2017). Form 10K; Dunkin Brands Group Inc.
Retrieved from http://investor.dunkinbrands.com/static-files/797ff4b1-73b5-42ae-8fd1473b938ad3ed
Running head: STRATEGIC EVALUATION FOR DUNKIN BRANDS INC.
1
Strategic Evaluation for Dunkin Brands Inc
David Brigandi
STR/581
04/22/2019
STRATEGIC EVALUATION FOR DUNKIN BRANDS INC.
2
Strategic Evaluation for Dunkin Brands Inc
Introduction
It is the aim of every organization to satisfy the needs and preferences of their customers
so that it can be in a chance of obtaining maximum returns. For this to be achieved, business
strategies are set by organizations so that they can evaluate their adherence to them after a short
period. The main role of the strategy is to enable an institution to attain its goals effectively and
also fulfill the expectations of different stakeholders. It presents the steps which should be taken
by the business so that it can prosper after it has evaluated all the potential hazards which may
hinder its progress. The management sets objectives, analyses its competitive environment, and
evaluates the strategies it should carry out so that the business can run efficiently. For Dunkin
Brands Inc. to achieve each of its goals, it will need to evaluate the potential business-level
strategies, assess the corporate levels and combine various strategies which will eventually place
it in a competitive level with its business competitors.
Potential Business Levels for Dunkin Brands Inc
To be able to maintain its competitive edge in the global market, Dunkin Brands will need
to consider developing business level strategies so that its methods of pricing and marketing its
products are up to date. The goal of doing this is creating satisfaction to customers after they have
interacted with its products and services (Nwachukwu, 2018). The following are some of the
potential business levels that Dunkin should aim at achieving.
Cost leadership
STRATEGIC EVALUATION FOR DUNKIN BRANDS INC.
3
For the organization to manage competition from Burger King, Cold Stone, Starbucks,
and 7-Eleven, it should set the price of their commodities based on its internal efficiency. This will
enable it to maintain a margin that will enhance average returns. The price should be highly
preferred by the customers over that offered by its competitors. To maintain cost leadership, it will
be important to often evaluate the prices of the same commodities offered by other companies.
The strategy will make the company maintain its profits even with new entries from rival
companies.
Brand differentiation
In order for Dunkin to stand at a higher level from its competitors, it should focus on
differentiating its brands. Frozen coffee and Punch are some of Dunkin’s latest products which the
company has projected its effect on its profit margin. The removal of artificial ingredients from
the donuts has enabled it to maintain the preference of its customers and the focus on offering new
products will make it possible attaining the customer’s demand (Davcik and Sharma, 2015).
Integration
By combining differentiation and low cost and making it a common goal for the
organization, it will enable it to achieve flexibility in both its added value and the price of its
commodities.
Potential Corporate Level Strategies for the Organization
Corporate level strategies will make it possible for Dunkin to examine the success it has
already obtained in the global market hence set up strategies which will positively impact its
flourish. The company has different departments which have different leadership but corporate
STRATEGIC EVALUATION FOR DUNKIN BRANDS INC.
4
level strategies will allow all these departments to come together to achieve success in unison.
These strategies are discussed below.
Business diversification
Dunkin’s products range from cold and hot coffee, ice cream to baked products. These
products are sold in a number of countries which means that the company has a strong marketing
team in every section where the distributors are located. For the organization to continue
maintaining a high profile, strategies for diversification are vital so that the marketing and sales
for the new products can be successful. It should get involved in market research for other products
that customers are willing to purchase from their suppliers which are not available at the moment
(Keyes, 2016).
Stability strategy for the business
The market goals set by Dunkin can be achieved when the organization chooses a strategy
that will enable its stability. It can do this by making the processes that customers are involved in
while making purchases more efficient in terms of the cost incurred. Automation on services
involved while distributing the products will make it possible for the business to maintain its
customers who may also refer others to this efficient system.
Potential Global Strategies for the Organization
While the organization is designing global strategies, it will be useful for it to understand
the various forms of expansions done internationally. The resources a company has will determine
whether it will manage to carry out the international expansion. Dunkin has already managed to
STRATEGIC EVALUATION FOR DUNKIN BRANDS INC.
5
expand its business franchise to more than 60 countries. Therefore, any potential global expansion
should be as a result of success in the already existing branches. Dunkin should consider the
following while considering global strategies.
Legal readiness
There are various legal procedures that a country should go through and accomplish so
that it can be allowed to set up its business. Analyzing these will enable the organization to settle
in a country that does not have strict regulations for its product portfolio.
Product readiness
This will ensure that every product meets the certification and compliance needed by the
regulatory institution in the country the organization wishes to set up a new branch.
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