Statistics Memo

9/20/2020 Case Studies (Peer Marked) – MGMT-2263-001 Business …

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Pizza Study – Stats II

Objective

A Few Notes for Completing the Assignment

To maintain anonymity, DO NOT INCLUDE YOUR NAME IN THE MEMO.

 

 

 

Grading Criteria

Submission dates: September 20, 2020 01:19:00 PM to September 25, 2020 12:00:00 AM Evaluation dates: September 27, 2020 09:00:00 AM to September 30, 2020 12:00:00 AM

>>View/Complete Assessment

You have been hired as a consultant by a small pizza company (you may create a name for this small pizza company). They want your help to collect and summarize appropriate data to be

used in a marketing advertisement that makes a comparison between their small pizza company and their main competitor (you may create a name for this competitor too).

You are asked to prepare a memorandum to the small pizza company’s CEO describing how they could conduct such a study to support claims focusing on one or two of the company’s

strengths (such as amount of toppings, speed of service, customer satisfaction, etc. ~ be creative). Be sure to include the research question(s) or claims you would propose to address and

the different variables and numerical sumaries that should be recorded as part of the study (both what you would measure and how you would test it).

The purpose of the prompt is to describe through words your proposed study. You should not make up data, you should not provide detailed formulas nor conduct any actual statistical tests.

But rather, you should include a description of the type of data you propose to collect (what variables you would measure and how you might measure or collect them), numerical summaries

and the various tests and that could be used to further demonstrate the company’s strengths.

Some Items to keep in mind:

When your memorandum is read by your peers, they will play the role of your client, the company’s CEO, with basic statistical literacy who is trying to understand your study design proposal.

Since you are explaining this to your client, you should take care to carefully edit and proofread your memorandum.

Your memorandum should be between 350-500 words (excluding header, footer, citations). In case you aren’t sure what memorandum (or, “memo”) format should look like: https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/memos/index.html A sample memo can be found here: https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/memos/sample_memo.html

The peer review system will assign peer graders to your assignment until you have received three grades/reviews from fellow students.

These are the criteria that will be used to grade your assignment. You will need to pay attention to these, both as a learner and as a peer reviewer.

1. This memorandum should be written to be understandable to the company’s CEO who has basic statistical literacy. Comment on whether this was achieved. What parts were written

well? What parts would be more difficult to understand?

2. The study design should be described in this memo. Comment on proposed research questions or claims that would be addressed. What is described well? What is missing? How might

the description be improved?

3. Comment on the proposed variables, or variable pairs, that would be recorded. What is described well? What is missing? How might the description be improved? Do they generally align

well with the proposed research questions or claims? Is there enough detail so the company’s CEO will generally understand what is proposed to be measured and how it would be

measured?

4. Comment on the proposed statistical test. What is described well? What is missing? How might the descriptions be improved? Do they generally align well with the proposed research

questions or claims? Do they align with the type of data that is being recorded?

 

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