You need to use the definition and concept of the attitude of Starbucks to analyze brands’ promotion.
I provide the lecture notes named 6 Attitude, you need to go through them and write the promotion analysis about Starbucks by using the concepts in the notes.
I also provide the promotion concepts example of Goodlife, but they use the different concept to analysis, but you need to use the concept of Attitude into the Starbucks brand.
I uploaded my previous rough draft about the attitude of Starbucks, you can also reference that.
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