Saint Xavier University Social Media Marketing Snap Chat Case Study I have attached the assignment in detail as a photo, this is a case study 1-2 pages Sna

Saint Xavier University Social Media Marketing Snap Chat Case Study I have attached the assignment in detail as a photo, this is a case study 1-2 pages Snapchat is a photo messaging app which allows users can
take photos, record videos, add text and drawings, and send them
to a list of specific users.
You are asked to propose a strategic storytelling brief for either
• A local business or brand
Some ideas for how to use Snapchat strategically for a brand (or individual persona) would be by
using Snapchat stories, promotional videos, contests or sweepstakes, behind-the-scenes footage,
selfies, unveiling of new products or campaigns, exclusive content from events, and introduction
to team members or VIP guests.
Format for Paper (Max 2 pages single space]
Introduction to Snapchat (who started this app, statistics of users and how
many active users are there on the app, how it’s been used, prominent campaigns and
brands using app). Make sure to cite references to these figures.
• Overview of your companybrands Are they on Snapchat? Is there a
rational for them to be on this app? Why or why not?
• Key Audiences (who are you targeting). Demographic and psychographic insights
are key to point out here for this particular audience who is not only using Snapchat
but would be relevant to this particular initiative.
• strategia nmdsot (what are key motivational points, interests, trends, and
issues you would want to know about your audience – what are they thinking right
now?) and what do we want them to think/do after this campaign (call to action steps).
What is the story you want to communicate and share with this audience!
Objectives [what is the overall objective to accomplish with this initiative!
Strategiss [how are we going to accomplish our objectives?] with what resources
and communication tools (tactics]?

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