Read the “5_Storbacka_2001_Customer profitability analysis design” and chapter6-8 of “Storbacka_2006_Driving Growth with Customer Asset Management”.(separate these two using subtitle)
Summarize key points and outline the useful information for our research. (Use point form)
About 1-2 pages
Our problem statement: Understanding the value and the economics of the relationship and how Artificial Intelligence (AI) will drive more profit towards the potential from the relationship, by utilizing the gap present within customer service.
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