Publix Supermarkets External Opportunities and Threats Assignment External Opportunities and Threats
Social:
oWhat major social and lifestyle trends will have an impact on the firm?
oWhat action has the firm been taking in response to these trends?
Demographics:
oWhat impact will forecasted trends in the size, age, profile, and distribution of population have on the firm?
oHow will the changing nature of the family, the increasing importance of technology in both professional and personal use, and changes in the ethnic composition of the population affect the firm?
oWhat action has the firm taken in response to these developments and trends?
oHas the firm reevaluated its traditional products and expanded the range of specialized offerings to respond to these changes?
Economic:
oWhat major trends in taxation and income sources will have an impact on the firm?
oWhat action has the firm taken in response to these trends?
Political, Legal, and Financial:
oWhat laws are now being proposed at international, federal, state, and local levels that could affect marketing strategy and tactics?
oWhat recent changes in regulations and court decisions affect the firm?
oWhat political changes are taking place at each government level?
oWhat action has the firm taken in response to these legal and political changes?
Competition:
oWhich organizations are competing with the firm directly by offering a similar product?
oWhich organizations are competing with the firm indirectly by securing its prime prospects time, money, energy, or commitment? What new competitive trends seem likely to emerge? How effective is the competition? What benefits do competitors offer that the firm does not? Is it appropriate for the firm to compete?
Technological:
oWhat major technological changes are occurring that affect the firm?
Ecological:
oWhat is the outlook for the cost and availability of natural resources and energy needed by the firm?
Are the firms products, services, and operations environmentally friendly?
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