This week we will explain the place video marketing can play in the digital marketing mix, detail how to create appealing video content and identify video marketing best practices.
Current Article Analysis 2
Students should choose a current (published within the last 30 days) article that is relevant to class discussion. Students can elect to report on different stories for each presentation or they can follow a single story for both current article assignments. They are encouraged to do additional research on the topic of interest so as to link the news story with what is learned in relevant class discussions. Students must relate classroom concepts to these real -world issues and present the same in a clear and coherent manner. Students are encouraged to be creative. You will be graded on content, originality, clarity, relevance, and creativity.
The written report (2-4 pages) should include:
a) a summary of the case
b) relevance to chapter concepts being studied
c) 3 suggested predictions/recommendations
*These 3 parts must be under separate (and clearly labeled) headings or paragraphs.*
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