Kodak and Fuji-Film
Introduction
The photo industry has the most unpredictable and volatile market dynamics which changes drastically without warning. Eastman Kodak and Fuji photo film are two renowned and household imaging and photographic companies from two continents. Kodak and Fujifilm dominated and monopolized their regional market until when market-savvy global consumers realized that Fujifilm was the bona fide competitor with pocket friendly prices and the twist of digital photography. This paper revisits one of the most triumphant corporate battles that left one giant photographic and imaging (Eastman Kodak) company falling from its lofty mantel while the other excelled (Fujifilm).
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