Topic: Internal and External Market Auditing
Introduction
Little Chef has been operating in the UK market since 1958 and at one point it had about 435 restaurants spread all over the cities in the UK. In 2007, the company went through a thorough restructuring that resulted in the reduction of the number of restaurants to a more manageable and efficient number of 116 outlets. This restructuring involved the closing of some of its operational outlets as well as the reopening some of the previously closed outlets that were located in highly productive areas. In the past, the brand was characterized by poor food quality, which then led to its declining popularity until The Peoples Restaurant Group acquired it in 2007.
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