Horizontal Integration in the Aircraft Manufacturing Industry Essay Write a 2 page essay on the horizontal integration in the aircraft manufacturing industry. Recent examples of horizontal integration are the Boeing acquisition of Embracer (The deal was announced in July 2018) and the Airbus acquisition of Bombardier C Series (The deal was closed in July 2018). The focus should be placed on the motivation for Boeing and Airbus to acquire the smaller foreign aircraft manufacturers, and how these deals change the competition in the commercial aviation market.
Information on the Boeing-Embracer deal and Airbus-Bombardier deal can be found at the following websites.
https://www.forbes.com/sites/ericrosen/2018/07/05/airplane-manufacturers-boeing-and-embraer-announce-new-partnership/#24f5206d6a6e
https://www.bloomberg.com/news/articles/2018-06-08/airbus-seals-deal-for-bombardier-c-series-in-challenge-to-boeing
Read the following articles on the competition in the aircraft manufacturing industry.
https://www.washingtonpost.com/news/wonk/wp/2018/04/25/boeing-and-airbus-the-new-super-duopoly/?noredirect=on&utm_term=.2539974844c1
https://business.financialpost.com/transportation/airlines/rpt-analysis-big-boeing-airbus-strategies-drive-small-plane-deals
Required: Don’t need reference! All content based on website and own idea.
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