Introduction and definition of ethics in Marketing Communications
Its not surprising that IMC activities are coming under more scrutiny than ever before, as the amount of advertising, sales promotion, public relation etc becomes much more prevalent. The growth of cheap media options e.g. the internet, have fuelled some of the criticisms. Over the last few years certain types of products/activities have come under the spotlight, resulting in, for example, a European wide ban on tobacco advertising, and the recent controls on advertising fast food products to children in the UK. In this lecture we will look at the main issues or criticisms of IMC activities, the legal and regulatory environment in which Marketers have to work, and also some of the economic and social benefits IMC activities can bring.
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