Apple and Samsung are often mentioned together, as they are both world-leading producers of smartphones. However, they are much different companies in a variety of ways. Carefully review the background readings concerning diversification and vertical integration. Then do some extensive research on Samsung and Apple concerning their diversification and vertical integration strategies.
When you have finished your research, write a two- to three-page paper answering the following questions. Make sure to cite both the required background readings as well as articles on Samsung and Apple:
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