Topic: Developing a Vision and Mission Statement
Introduction
Vision statements and mission statements convey in a few words, what it is that the organization exists in the world for. Their brevity enables stakeholders to easily remember, imbibe and apply the tenets of the founding fathers of the organization. It also tells you in a few words whether or not an organization is for you or not.
If companies pay closer attention to the vision/mission statement, and tie organizational objectives to it, evaluate every step they take in terms of whether or not it will help them achieve their mission, employees would be much happier
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