Essays Designers Creativity vs. Marketing in Fashion Industry
The paper is basically going to highlight how most designers fashion creativity is projected toward marketing instead of the actual products. Most scholars today argue that marketing have resulted to the death and decline of creativity in the fashion industry. This has definitely made the fashion designers to rely on marketing as a way of show casing their skills. Most analysts has speculated that designers are now not relying on creativity to come up with the most classic designs that are more appealing to the customers of the 21st century[1]. In this essay I shall source to explain why Agins Teri statement is true when she states that marketing has killed creativity in the fashion industry.
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