Students will be paired with a local organization to solve a marketing problem using techniques used in data-driven marketing class. Students will manage the project from start to finish including identifying an issue, analyzing data and summarizing recommendations/findings based on that data for an area organization. Students will present their findings. Students will work in groups of 3-4.
Project should have a cover page, table of contents, an executive summary, a background section, findings and recommendations with research and impactful data visualizations and at least two secondary research sources with a citations page.
Written project reports will be evaluated on:
40 points: Quality of writing (does it have multiple capitalization, spelling, or grammatical errors?)
40 points: Does the project have all the required pieces?
Table of contents
Supporting data visualization
At least 2 secondary research sources with citations
i have attached the book, report guideline, and data (excel file)
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