CHESTER BUSINESS SCHOOL
The assignment is a 3,000 word research project. Students will select an industry and organisation (normally a publically quoted company) from the following: Banking and Financial Services; CIT; Media; Engineering; e-Gaming; Airlines; Retail and Energy. This should follow a period of qualifying investigation to ensure that there are sufficient source materials to support the necessary desk research.
Your investigations will be supported and supervised in the PC-based seminars.
Exclusions: You may not select an organisation or industry which has been significantly covered in your dissertation nor in any other final level module/subject. If in doubt, consult your tutor.
Format: Essay format with sectioned sub-headings; use 12 point and 1.5 spacing. Full references and bibliography in APA format. Submit your work online.
TASK: Critically analyse and evaluate the strategic management of your organisation from 2007 to the present day.
Allocation of marks:
Analysis and evaluation of:
1. How well has the company analysed its macro , industry and market environments relevant to the period under review. 30%
2. The appropriateness and fit of the strategies selected (better answers will consider alternative strategies rejected, ignored or overlooked). 30%
3. Objective evidence of the companys performance and strategic outcomes. 25%
4. Effective use of research, writing styles, citation and referencing 15
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