Case Memo
Write a 2 pages memo based on the following background information to aIDress the following questions, remember to use the format.
You are the new Senior Vice President for Sustainability for the organization of your choice. Your organizations CEO is a little skeptical about sustainability and hired you in response to outside pressure. The CEO has asked you to identify a product, program or service and design a simple, brief business model for it. Send him a memorandum detailing the business plan for the product, program and service and a sustainability strategy for how to improve its performance. Be sure to consider the specifics of your organizations field and its position in that field. Make sure you aIDress how one of the sustainability strategies (as outlined in the case study) will improve performance and enable your organization to advance in its field.
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