Business Process Modelling for UR UMUC Healthy Fitness Center
Porters five forces analysis suggests that UR UMUC Health Fitness Center operates in competitive industry. The firm is faced by the threats from established rivals, threats from new entrants, and powerful buyers, among other factors. The competition is getting tighter every day and the company needs to put in place proper strategic measures in order to cope up with the industrys ever swelling competition. For this reason, the company should apply Porters 3 generic strategies to gain a competitive advantage. Strategy two which is about differentiation would put the company in a unique position which is better and makes it difficult for competitors to cope. To realize this, strategy three should be applied. Strategy three focuses on a specific narrow scope that would significantly contribute to the companys gaining of competitive advantage.
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