Im trying to learn for my Sociology class and Im stuck. Can you help?
Part I:
Question 1 (400 words)
In the opening vignette, why do you think Sanford Weill believed it was important to stay on as chairman of the board after Charles Prince was picked as the new CEO? Why did three top-level employees at Citigroup want to leave after 2 years with Prince as CEO? Why do you think there were multiple ethical problems at Citigroup when Prince took over as CEO?
Part II (400 words)
Market audit and competitive market analysis, launching iPhone in China
Questions to answer
Evaluate the product as an innovation and how it might be perceived by your intended market
Discuss possible problems and resistance to product acceptable
Describe the market in which the product is to be sold including geographical regions and available forms of transportation and communication within
Discuss the competitors product including brand name, features, packaging, price, promotion and advertising methods
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