Imagine that you are given the task of deciding the marketing strategy for a transportation company. How do the marketing mix elements (4 Ps) change when the target market is (a) low-income workers without personal transportation, (b) corporate international business travelers, (c) companies with urgent documents, and (d) perishable materials to deliver to customers? Identify examples for each “P” of the marketing mix.
Target Market: Low-income workers without personal transportation
• Product:
• Price:
• Place:
• Promotion:
Target Market: Corporate international business travelers
• Product:
• Price:
• Place:
• Promotion:
Target Market: Companies with urgent documents to deliver to customers
• Product:
• Price:
• Place:
• Promotion:
Target Market: Companies with perishable materials to deliver to other businesses
• Product:
• Price:
• Place:
• Promotion:
Example –
Target Market: Companies with urgent documents
• Product: Courier service, pickup, and delivery
• Price: Medium to high
• Place: Downtown businesses around the country
• Promotion: Television, radio
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