Apple Analytical Report
Introduction
Recent decades has seen Apple Inc become the richest and mightiest successful company in the world. In modern society Apple has influenced technological advancement and innovation, mastering global manufacturing of high tech gadgets with an innovation pace which has astounded many analysts globally. This is all owed to Steven Jobs one of the founders of Apple Computers. After Jobs demise, the new CEO Tim Cooke is being haunted by some onerous work environment on its main supplies like the fire that claimed four lives in Foxconn Technology in China (Duhigg and Barboza, 2012). This is just one cases among the suppliers associated with Apple Inc exploitation on working environment in China. Reports have exerted that most of the suppliers and manufacturers associated with Apple that assembles the most coveted Apple IPhone subjects their taskforce to very harsh conditions. Most of the conditions are infested with deadly poisonous chemicals which posses safety risk to the workers. These supplies have been flaunting every rule in occupational safety and health handbook of safe working environment. Such are the matters of concern which has brought to the attention the new CEO Tim Cooke, to consult me the senior analyst in the Smartphone and tablet industry called Gartner (Torelli et al, 2009). We are the leading consultant agency in technology research and consulting in the United State. This is an analytical report prepared for the new CEO Tim Cooke in order to analyze and streamline competitive forces and strategic issues, internal strategic audit undertaking, external stakeholder issues that denting corporate reputation and brand equity, and strategic options which Apple should embrace to sustain future position in the Smartphone and tablet industry
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