Partial Business Model Homework Help

Partial Business Model

Using the company for your research paper (The Mosaic Company) Pick 2 parts (out of 6) of the Business Model and give examples for your specific company.
Note: If you choose Value Chain Structure as one of your parts of the model; then under Value Chain Structure, you are only required to do two (i.e. a & e, b & d, c & d, a & e ) as this part of the model is more in depth than some of the others.

I changed the company from Koch to Mosaic since another entity of Koch was already in Kenya.

Choose a company (it is strongly suggested to use the company chosen for your Research Paper – The Mosaic Company).  Pick 2 parts (out of 6) of the Business Model and give examples for your specific company.
Note: If you choose Value Chain Structure as one of your parts of the model; then under Value Chain Structure, you are only required to do two (i.e. a & e, b & d, c & d, a & e ) as this part of the model is more in depth than some of the others.
BUSINESS MODEL
I.  Business Model:   A business model is the method of doing business by which a company can sustain itself – that is, generate revenue.  In other words, what a company does and how they make money from doing it.   The following are the six most common components of the business model:

1.    Value Proposition – a description of the customer problem, the product (or service) that aIDresses the problem, and the value of this product from the customer’s perspective.

2.    Market Segment– the group of customers to target, recognizing that different market segments have different needs. Sometimes the potential of an innovation is unlocked only when a different market segment is targeted.

3.    Value Chain Structure – the firm’s position and activities in the value chain and how the firm will capture part of the value that it creates in the chain.  (inbound logistics, operations, outbound logistics, marketing and sales, service)

4.    Revenue generation and margins – how revenue is generated, the cost structure, and target profit margins.

5.    Position in the Value Network – identification of competitors, complementors, and any network effects that can be utilized to deliver more value to the customer.

6.    Competitive Strategy – how the company will attempt to develop a sustainable competitive advantage and use it to improve the enterprise’s competitive position in the market, for example, by means of cost, differentiation, or niche strategy.