University Branding Process
Specific Touch point Related to a College
The institutions of higher learning also engage in branding so that they can be competitive in the market (Allen, 2007). In the market where there are many prestigious Universities, University in the United States have engaged in offering unique services that is only identified to that institution. Yale University is one of the prestigious universities in the world. The Yale University Alumni is made up of high and mighty in the society. These include heads of states in countries all over the world including 5 Presidents in United States, 19-Nobel Laureates (Decrow, 2008). The specific touch point that Yale University has being recognized for by both the students and the communities around the world are that is carries out of the best research in the world. The researches carried out in Yale University are meant for the betterment of humankind. The Yale University is also committed in offering the best undergraduate courses in the world in social sciences, political sciences and medicines (Twitchell, 2004).
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