History of Popular Culture
Popular culture is defined as the culture prepared or designed to be consumed by masses; the beauty and the beast stands out in most people and the mind will always click when it is mentioned. Pop culture becomes fashionable and practiced by many indeed; this provides a perfect opportunity for markers and advertising companies as they will exploit the masses. And as Burke, (2009) states it is the object of social control. Pop culture exploits the ideas attitudes, perspectives images and memes as a single consensus to instill a culture in the society. The media in particular is the medium of passing on the culture to society and just like in the case of the black sitcoms; movies and programs continue to be a rich hub of popular culture. This begs the question on the history of popular culture. This paper analyzes the film the beauty and the beast with respect to popular culture; it reviews what various authors speculate about the culture in order to understand its history.
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