1. A position paper for enhancing Apples strategic capability by influencing the strategy in action
Strategic capability can be defined as the scarcity and appropriateness of the competencies as well as the resources that an organization needs to survive from is difficult, and the aim of this paper is to enhance the strategic capability of Apple Inc. through influencing of their current strategy they are operating in. A strategic capability is usually developed for the purpose of identifying the capabilities that meet the criteria of vigor, scarcity, value, and irreparability (Grunig, 2008). These factors are very important and play a major role in the determination of the competitive advantage of the organization as well as the general structure of the organization. The Methods that are employed by Apple Computer in developing a competitive edge will be analyzed in the course of carrying out this exercise (McGee J et al, 2009). Necessary changes as dictated by the main drivers will be given be recommended for implementation. The analysis of the strategic capability will be combined with the SWOT analysis to ensure that the corporation settles for the best decision as far as the strategic competition is concerned. The strategic management of Apple is indeed a strong one and has proved to be working for a long time by enabling the company to command the electronics and the computer software industry for a long time. The competition in this industry has increased immensely and as a result, for Apple to maintain its past performance in terms of the position it holds in the market, their strategy needs to be updated to incorporate current issues and other important factors. The updating of the strategic plan of Apple will be enhanced by a number of analysis studies with the main one being that of the porters five force and this will surely influence strategic capability through the determination of the power of the company that will enhance the persistence of the strengths and the strengthening of the weak areas (Grunig, 2008).
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