Marketing to Various Consumer Groups
Essentially purchase of a product is necessitated by the need associated with a product or service. Consumers are driven by the need to make purchases of products they consider as essential, cost effective and possessing the ability to provide a high level of satisfaction. Consumers have a high regard of products that provide a high level of satisfaction irrespective of the costs of purchase of the product or service (Dewar, 2010). Consumers are driven by their needs and ability to use products with which they are aware of. Identification of products and health services is based on familiarity and ability to use such products with ease (Coddington, et al. 2001).
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