University of Malaya Malaysia and AirAsia Airlines Comparative Essay You have to compare the websites of two competing companies with each other. The two companies must be in the same line of business ?The company choose: Malaysia airline (MAS) and AirAsiaMust be completed in accordance with the requirements in the Word?The assignment will be in a report format of not more than 2000 words. turnintin no more then 25% ASSIGNMENT 1: INDIVIDUAL 1 (WEB ACTIVITIES) (20%)
1500- 2000 words
You have to compare the websites of two competing companies with each other. The
two companies must be in the same line of business ?
The company choose: Malaysia airline (MAS) and AirAsia
Part 1: INTRODUCTION
Introduce each of the competing companies. Describe their online presence e.g.
describe their websites and everything available online. Find out what they offer to their
customers and in what way. Check the navigation within their websites, the user
friendliness, the graphics, and so on. Also, check the contents of these websites: do they
offer products/services that are suitable for selling online anyway?
Part 11: COMPARISON
Do a comparison of the two companies. Your comparison should be based whether
what these companies have promised in their vision / mission statement and business
goals are the same as what they are actually doing in real life with their online
presence. In other words, is everything they do and offer online coherent with what they
have stated in their official documents about vision, mission statement and
goals/objectives.
Part 111: OPINION, RECOMMENDATION & CONCLUSION
Explain what you think is good and wrong and how it could be better and why. In other
words, come up with your personal opinion, which is, of course, a well- founded
opinion. In this personal opinion you also have to come up with directions for
improvement. Then conclude.
Part 1V: REFERENCE
Follow APA format
NOTE: Your report must be typed using Times New Roman; 12 font size; 1.5 line spaci
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