Data Visualization And Geographic Information Systems Research Paper As an IT manager, Please refer to the attached document and discuss the ways you would

Data Visualization And Geographic Information Systems Research Paper As an IT manager, Please refer to the attached document and discuss the ways you would use the materials in the attachment to communicate IT information to other departments. Use research from 3 academically reviewed journal articles to substantiate the reading material from attached document. Chapter 11
Data Visualization and
Geographic Information
Systems
Prepared by Dr. Derek Sedlack, South University
Learning Objectives
Data
Visualization
and
Learning
Enterprise
Data
Mashups
Geospatial
Data and
Geographic
Information
Systems
Digital
Dashboards
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Data Visualization and Learning
Figure 11.3 Tools and technologies in this chapter fall into three
related categories.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Data Visualization and Learning
• Heat Maps
– Use colors to represent data categories that are
more quickly identified at a glance in high pace
environments.
– Visuals are used to accent what you want to learn or
convey.
• Tag Clouds
– Represent the relative frequency of words and
terms by their sizes.
– Help to better understand word patterns and use.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Data Visualization and Learning
• Learning, Exploring, and Discovery
– Data discovery: discovering hidden relationships
through visualization.
– Used with predictive analytics to improve
departmental decisions.
– Summary data rather than statistical data for higher
level absorption.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Data Visualization and Learning
• Visualizations
– Dials, charts, graphs, timelines, geospatial maps,
and heat maps with interactivity and drill-downs
making it easier to understand data and identify
patterns.
– Returned more quickly than completed reports.
– A common mistake is to invest in the analytics
foundation—tools, quality data, data integration,
touch screens—but overlook the most crucial
component—namely, users’ ability to interpret the
visual reports and analyses correctly.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Data Visualization and Learning
• Performance Management Visualizations
– IBM SPSS Analytic Catalyst
• Advanced analysis designed for experts in
statistical software.
– Tableau
• Easier to implement, requiring just basic
database information.
– Roambi Analytics
• Leading mobile reporting and data visualization
app designed for iPads and iPhones.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Data Visualization and Learning
1. How does data visualization contribute to learning?
2. How do heat maps and tag clouds convey information?
3. Why are data visualization and discovery usage
increasing?
4. Give two examples of data visualization for
performance management.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Learning Objectives
Data
Visualization
and
Learning
Enterprise
Data
Mashups
Geospatial
Data and
Geographic
Information
Systems
Digital
Dashboards
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Enterprise Data Mashups
• Enterprise Mashups
– Combine business data and applications from
multiple sources—typically a mix of internal data and
applications with externally sourced data to create
an integrated experience.
– Does not require a huge investment and can be
developed in hours rather than days or weeks.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Enterprise Data Mashups
Figure 11.7 Architecture of enterprise mashup application.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Enterprise Data Mashups
• Enterprise Data Mashups
– Combinations of data from various business
systems and external sources, often in real time,
without necessarily relying on a middle step of ETL
(extract, transform, and load) from a data
warehouse.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Enterprise Data Mashups
• Enterprise Mashup Types
– Customer: provides a quick view of customer data
for a sales person in preparation for a customer site
visit.
– Logistics: displays inventory for a group of
department stores based on specific criteria.
– Human resource: provides a quick glance at
employee data such as profiles, salary, ratings,
benefits status, and activities.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Enterprise Data Mashups
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Enterprise Data Mashups
1. Sketch or describe the architecture of an enterprise
mashup application.
2. What is an enterprise data mashup?
3. What are the functions and uses of enterprise
mashups?
4. Explain why business workers may need data mashup
technology.
5. What are three benefits of mashup technology to the
organization?
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Learning Objectives
Data
Visualization
and
Learning
Enterprise
Data
Mashups
Geospatial
Data and
Geographic
Information
Systems
Digital
Dashboards
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Digital Dashboards
• Dashboards
– A style of reporting that depicts KPIs, operational or
strategic information with intuitive and interactive
displays.
– Custom programmed to automatically and securely
pull, analyze, and display data from enterprise
systems, cloud apps, data feeds, and external
sources and then display the metrics.
– Components of dashboards are:
• Design
• Performance metrics
• API
• Access
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Digital Dashboards
• Dashboard – Real Time Data
– Having real-time, or near-real-time, data is essential
to keep users aware of any meaningful changes in
the metrics as they occur and to provide information
for making decisions in real time.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Digital Dashboards
• Dashboard Functions
– Displays company performance metrics,
automatically updated in real time.
– Improve the information synthesis process bringing
in multiple, disparate data feeds and sources,
extracting features of interest, and manipulating the
data so the information is in a more accessible
format.
– Eliminates need to log into multiple applications to
view business performance.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Digital Dashboards
• Dashboard Benefits
– Visibility: blind spots are minimized or eliminated;
Threats and opportunities are detected as soon as
possible.
– Continuous improvement: custom designed to
display the user’s critical metrics and measures.
– Single sign on: save time and effort logging onto
numerous corporate information systems.
– Budget or planning deviations: metrics can be
programmed to display deviations from targets.
– Accountability: employees tend to be motivated to
improve their performance when tracked.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Digital Dashboards
1. Describe business dashboards and their functions.
2. Why do you think dashboards must be in real time and
customized for the executive or manager?
3. How do business dashboards differ from other types of
visual reports?
4. Explain the components of dashboards.
5. What are benefits of dashboards?
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Learning Objectives
Data
Visualization
and
Learning
Enterprise
Data
Mashups
Geospatial
Data and
Geographic
Information
Systems
Digital
Dashboards
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Geospatial Data and Geographic
Information Systems
• Geographic Information System (GIS)
– Captures, manages, analyzes, and displays
multidimensional geographic data, also called
geospatial data.
• Geospatial Data
– Where things or people are and where they are
going—with descriptive data—what things are like or
what customers are doing.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Geospatial Data and Geographic
Information Systems
• GIS
– GIS is not a map, with multiple layers of information
for many ways of thinking about a geographic space.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Geospatial Data and Geographic
Information Systems
• Global Integration
– Cellular and Internet service providers, sensors,
Google Earth, GPS, and RFID systems know the
location of each connected user or object.
– Foursquare, Google Maps, and other mobile apps
rely on GPS locations.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 11
Geospatial Data and Geographic
Information Systems
• GIS Business Applications
– Learn how store sales are impacted by population or
the proximity to competitors’ stores.
– Use GIS to identify relevant demographics, proximity
to highways, public transportation, and competitors’
stores to select the best location options.
– Food and consumer products companies can chart
locations of complaint calls enabling product
traceability in the event of a crisis or recall.
– Sales reps might better target their customer visits
by analyzing the geography of sales targets.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.

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