Submit: Assignment 5, Social Marketing ~
| Instructions | |
| After studying the assigned readings for week 5, synthesize what you have learned by completing the following in essay format. Search online and find a website for an organization that has a campaign promoting a core issue that interests you (for example: The Red Cross and need for blood donations. NOTE: You may not use the example assignment just named here.).
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Do not include the questions in the essay. Start your essay with a short overview of the organization and the issue (just a few lines) and then consider the topics we have covered in this week’s readings and discuss how they are reflected in what you see on this website. What clear messages do you see? What audiences is the institution trying to reach? How has technology affected the way this organization presents itself? Consider issues of Media Ethics and how they are represented or manifested in the website. Draw on examples offered on that website to support your observations. Specifically consider the content of 21st Century Communication: A Reference Handbook: Chapter 77: “Theories and Effects of Public Relations,” under the section “Assumptions and Lay Theories.” Which of these theories does the content of your chosen site most closely align with? Why? Explain your answer. The essay should be in 12pt type, no more than 2 pages in length, double-spaced. Approximately 500-600 words, and properly cited throughout the paper in APA format, and must contain an APA-style reference list . Support your responses with research from the Learning Resources. Submit your response in the file submission area for this assignment. If you choose to “add a file” by attaching an MS Word document, please also copy and paste your response into the comments area. 500 to 600 words |
Below are the required learning resources for this week.
Encyclopedia of Sex and Gender: Media
This reading discusses media, focusing on the issue of censorship.
The SAGE Handbook of Gender and Communication: Chapter 16: Gender, Race and Media Representation
This is a discussion of gender, race, and media representation.
http://ezproxy.umgc.edu/login?url=http://dx.doi.org/10.4135/9781412976053.n16
The SAGE Handbook of Gender and Communication: Chapter 19: Gender and New Media
This article discusses the relationship between gender and new media.
http://ezproxy.umgc.edu/login?url=http://dx.doi.org/10.4135/9781412976053.n19
Sociology: The Social Construction of Gender
Read this article on the social construction of gender.
Sociology : The Social Construction of Gender
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