Description

Company Overview: Identify the company and provide a brief background – industry, corporate leadership, where it is located, when was it founded, size (employees and sales).  • Current Marketing Mix Strategy: identify the elements of the marketing mix (product, price, place and promotion) in detail.  • Consumer Behavior: When discussing the marketing mix and product, identify the problem or need the company’s products solve as well as concepts from Chapter 4, such as the level of consumer involvement in purchases. How are consumer purchasing influences (situational, psychological, or socio-cultural) reflected in the company’s advertising? Cite examples.  • Environmental Scan: analyze the social, economic, technological, competitive and regulatory forces to identify potential trends that will influence your choice of a new product or service.  • Analysis/Conclusion: Based on your research (of the above items) what are your thoughts on the company, its market position, opportunities and threats.