Exam 2
Please write six to eight well written sentences for each question and please use APA format with an
APA format reference page at the end of the exam. Please remember that you may respond to as many
questions as you wish. Yes, I do want you to answer the previous group of questions especially the
question regarding the pandemic.
1. Please explain the idea of consumer interaction with the merchandise.
2. Please identify and explain the stages in consumer information processing or buyer behavior.
3. Please explain the importance of branding for the retailer.
4. Please explain the design elements as the tools for increasing awareness and the intent to
purchase in the retailer environment.
5. Please create a unique customer profile for your targeted store. Please use demographics,
psychographics and geographic information to define this customer.
6. What changes are here to stay in the retailing environment?
7. Please explain the differences between breadth and depth of merchandise.
8. Please explain what you took away from the lecture on site selection for a retailer. (I have
reviewed this discussion several times during our ZOOM class time.
9. Please visit the website www2.ed.gov and search ADA. As you know, a great deal of collective
space/selling floor is off-limits to many shoppers. Please explain what steps a retailer can take to
get a return on assets for space that is not utilized.
10. What is the most important concept you have learned with working on your projects?
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