Name First Exam Valued at 100 points for IBM 308
Please chose a store and evaluate the criteria for where you believe the store would do well.
Criteria: Chapter 7 ppt. slides uploaded from the Levy book and and also chapter 7 of the Ogden Book
ppt. slides detail site selections.
Identify store
Identify demographics of primary and secondary target markets. Chapter 5 ppt. slides from the Ogden
book will help you. You may have a tertiary market if you wish. Also, discuss psychographics of these
markets. Identify the trade area within a five, 15 and 25 mile radius of the site you have selected for
your store. Once again chapter 7 of the Ogden book will help you understand this information. P. 187.
Please discuss behavioristic data and geodemographic data analysis which can be found in Chapter of
the Ogden book.
Identify what type of layout you will be using for your store.
Please look to p. 171 of Ogden or the ppt. slides in chapter 7 to help you understand the various types of
centers such as community center, neighborhood centers, mixed use projects, Lifestyle centers, outlet
centers, Internet malls such as Sky Mall, Regional Shopping Malls, Super Regional Shopping Malls,
Central Business Districts and free standing sites.
Transportation Considerations
Please discuss site considerations such as parking availability.
Economic indicators
Please key in the city and state into the Internet i.e. Seattle, Washington and also the words economic
indicators. Please look at income levels, unemployment level, how many business licenses were granted
in the previous years, housing costs and education level. This should give you a lot of valuable
information to be used in the Situation Analysis section.
Situation Analysis
Market and site analysis. For example, housing costs are very high in California. But not so for Seattle.
Seattle also has a very stable high income job market which does not fluctuate. Also, check into whether
or not residents have to pay state income taxes. Please make sure that you consider online
opportunities as well. Please focus on the fear impact going back into shopping centers caused by the
COVID 19 pandemic. Please look at the unemployment rate for the area and the demographic you are
targeting.
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