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Positioning and branding go hand-in-hand. Evaluate the positioning and branding of a top five company in the industry in which you would like to enter. Address the following:

  1. Assess why the company has held the spot that they have in the industry.
  2. Evaluate the branding and marketing used by the company.
  3. Determine what branding and marketing ideas used by the company could be applied and used in your business venture.
  4. Propose how your business venture branding and marketing could affect the industry.
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