Assignment 6: Cultural Differences and Global Advertising Strategy
Purpose: With the completion of this assignment, you will be able to:
1. Understand the critical role that cultural environment plays in global business strategy formation
2. Analyze the impact of cultural differences on global communication strategy
3. Think strategically and apply what you learn to develop the advertising strategy for your term project business
Instruction:
1. Demonstrate the impact of cultural differences on global ads:
a. Show examples of ads that are so different due to cultural effects
b. Choose one product and compare its ads in two different national markets
c. Attach the image of these two ads
d. Highlight the differences
2. Strategic thinking:
a. Compare these two ads (of the same product)
b. Why do they differ? What are the rationales behind?
c. Discuss how cultural differences contribute to this difference.
d. What are your thoughts about this arrangement/strategy? Do you agree? Or disagree?
e. Using your term project as an example, how will you communicate to your customers?
Submission format:
1. ppt slides
2. Informative and visual
3. Make a thought provoking/creative/interesting title of your file name.
4. Due date as shown on iLearn.
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