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Evaluation

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Using the framework for building brand equity, evaluate the benefits and risks for Nike to carry and market the Nike Pro Hijab, or a more broadly targeted line of Hijabs

Watch video of Macy’s: https://youtu.be/aWVB_bi8RQ0

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Watch video of Nike ad: https://youtu.be/T1Qyg8l-l8U

Nike Pro Hijab Web site: https://www.nike.com/us/en_us/c/women/nike-pro-hijab

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