TOPIC: SOCIAL DESIRABILITY BIAS
Social desirability bias refers to a term employed during scientific research; mainly psychological studies, through which it appears, recognized that an individual can respond to discussion questions through means he/she considers appears socially acceptable, instead of being fully accurate. Furthermore, the major belief concerning this theory is inclined to affirm that the individual is not important to appear deceitful or malicious, except appears generally frightened to disclose information which he/she considers that society would judge them. On the point of view, this bias appears normally most widespread with personal questions concerning potentially responsive issues, including opinions on sexual behavior, drug abuse or race, as well as can stop researchers from accumulating accurate data for studies (Flanagan, pg. 117, 2005).
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