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Answer all of the questions at the end of the case also prepare a perpetual map.

As voted on in class, this is the individual (not group) version of the assignment. You must complete it individually and submit it on Canvas along with a hard copy in class on Wednesday, Oct. 6. – Answer all of the questions at the end of the case (max 3 pages, double-spaced, 12pt font). – Part 1 of the case can be created on the computer or drawn by hand (in which case, take a picture of your drawing and paste it into your write-up — make sure it is legible!). – Part 1 (the perceptual map) does not count towards the page limit. – The write-up should be typed. Please do not write directly on the case and then upload it. – Organize the write-up by question. There is no need to repeat the question, but please include the question number. – The table included in Parts 1 and 2 is difficult to read, so I have recreated it here: Attributes Brand A Brand B Brand C Brand D Brand E Nutrition 9 2 7 4 3 Price 5 5 5 5 5 Ingredients 9 2 7 4 3 Crust 3 7 1 9 2

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