Wk 4 – Product Positioning Paper

Assignment Content

1. Write a paper of no more than 1,050 words to explain how the consumer of your target company (“client” – Nordstrom) from Week 1 is influenced during the decision-making process by targeted product positioning. The paper must address the following:
   • Research the product positioning of similar products to determine the best positioning for your client’s product, and explain your findings.
   • Recommend a product positioning strategy, and explain why the strategy selected is the optimal choice.
   • Explain how the promotional strategies are expected to influence consumer decision-making within the targeted market group.
   • Discuss how environmental factors, cultural differences, and reference groups have an impact on the positioning.
   • Format your paper consistent with APA guidelines.