University of Utah Personal Branding Unique Selling Proposition Questions Personal Branding Assignment Guidelines Summary of Assignment. A brand sums up a

University of Utah Personal Branding Unique Selling Proposition Questions Personal Branding Assignment Guidelines
Summary of Assignment.

A brand sums up a complex worldview into a very simple set of messages or icons. To be clear, it is not so much about selling (though that is a part of branding); rather it is about being self-aware and purposeful.

Your brand is your reputation. It’s what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it. Delivering your brand clearly and consistently will create a memorable experience in the minds of those you interact with and can open doors to new opportunities. So, for this assignment, you will need to consider and/or develop your “personal brand” by doing the following: (a) developing a unique selling proposition and (b) creating (or editing) a professional online profile.

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Part 1. Developing a Unique Selling Proposition.

For the first part of this assignment you will answer the following questions:

Who are you? For example, are you the dependable “numbers” person who also happens to be very gregarious, or are you a creative, quiet type?
What do you do? Within the context of being the numbers person, do you have a knack for analyzing extremely complex data and turning the results into usable and understandable layman’s terms?
Who are your “consumers”? In this case, what types of industries or organizations are likely to want to hire you? In other words, what types of organizations need your skills and are also a cultural fit?
Why does it matter? Finally, what value do you bring to the organization that it can’t get elsewhere?

NOTE: If you are struggling to answer these questions for yourself, think back to your prior experiences. Look for themes and ask trusted advisors and friends to help you identify themes. Then, come back to thinking about how you can be self-aware and purposeful in crafting and delivering your message.

When you’re just starting out, your ability to answer these questions and articulate your answers becomes that much more important.

Once you have answered the questions above, you should now consider how this information can help you get to where you want to be. So, please answer the following questions:

How close are your experiences from your internship, part-time work, volunteer and student organizations to what you want to be doing?
How are you going to translate your skill sets to get where you want to be?
Why are these skill sets important and relevant to what you want to do next?

*Knowing who you are prepares you for where you are going.

Part 2. Create a Professional Online Profile.

Using the messages you drafted in your unique selling proposition, you are going turn this information into a tangible career marketing tool by creating a professional online profile. You professional online profile should reflect your personal brand (i.e., what you want others to remember about you, your passions, skills, interests, values, knowledge).

For this part of the assignment, you will need to include two things in your submission:

Include a link to your online profile
Type up one paragraph explaining how your online profile communicates your personal brand to those who view it.