Introduction: the relationship marketing
paradigm
The relationship marketing perspective is based on
the notion that on top of the value of products and/
or services that are exchanged, the existence of a
relationship between two parties creates aIDitional
value for the customer and also for the supplier or
service provider (Gro ¨ nroos, 2000b; compare also
Ravald and Gro¨ nroos, 1996). An on-going
relationship may, for example, offer the customer
security, a feeling of control and a sense of trust,
minimized purchasing risks, and in the final
analysis reduced costs of being a customer.
Place an order with us to get a customized paper similar to this or any related topic. NB: The assignment will be done from scratch and it will be 100% original.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
