The Do-It-Myself Marketing Plan Homework Help

The Do-It-Myself Marketing Plan
Strategic Marketing Process My Own Marketing Plan

 

 

 
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Situation Analysis (SWOT) Location of Factor Kind of Factor
Favourable

 

 

 

 

 

 

 

 

Internal (Me):
• Personality
• Formal education
• Work experience
• Motivation
• Other …. My Strengths:
Imaginative
Persuasive
Health oriented

 

 

 

 

 

 

 

 

 

 
Unfavourable
My Weaknesses:
Computer skills
English ( learning progress)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

External:
• Economic
• Technical
• Political / Legal
• Social / Demographic / Cultural
• Natural
• Competitors Opportunities:

• Most people in Saudi are open to healthier lifestyle.
• Open a gym and adjust different program for both gander, can be more interesting for people they are not mix.
• Rare business in Saudi
• People in Saudi like do indoor active.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Threats:
Gover
Society perception

 

 

 

 

 

 

 

 

 

 

 

 

 
Focus & Goal Setting My goals Personal Goals:
Finish my business program, with high GBA.
Study health wellness program to have good experience in health.
Work with my father, and develop the company.
Open my own GYM business instead of my father business. For both gander to give chance for female to do exercise

 
My desired position Job or Position Description:
I want to BE manger in MY FAMILY company.
Work 8 hours a day.

 

 
My target Industries, organizations and locations Industries:
Health.
Gymnasium.

 

 

Organizations:
No organization. Family business
Geographic Areas:
Saudi Arabia ( AL-shargeia)

 
My uniqueness (Points of Difference)

Personality:
Hard worker.
Approachable
Adaptable.

 
Education & Experience:
High school.

 

 

Other:

 

My Positioning How I compare to other applicants:
Developing person
Very curious.
Hard worker.

The Do-It-Myself Marketing Plan – Part 2 Name_____________________

 

 
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Marketing Mix Elements
My Own Marketing Plan

Product Strategy (Actions to Improve my Marketability) Formal Education / Courses / Training / Certification:

 

 

 

 
Work Experience / Projects / Accomplishments Completed:

 

 

 

 
Extra-Curricular / Volunteer Activities:

 

 

 

 

 

Obstacles to Overcome:

 

 

 

 
Price Strategy Compensation Sought:

 

 
Promotion Strategy Examples: Resume, Cover Letters, Types of Networking & Contact opportunities, etc.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Place Strategy Places to Network for Contacts and References:

 

 

 

 

 

 

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Schedule / Budget Actions to Take / Budget Deadlines (dates)

Marketing Actions

(for example: Courses to take, experience to gain, resumes to write, clothes to buy, travel arrangements to make, etc.) 1.

 

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E Evaluation The evaluation tools I will use to measure the success of my Marketing Mix:

 

 

 
Control Alternate options I can use to modify my strategy:
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