Description
Please study on a campaign for a specific brand that targeted on a specific group of audiences with unique cultural or personal background. In your case study, please: 1. Describe the campaign ideas, purpose and brand information. 2. Explain who is the target audiences. 3. Explain what unique cultural or personal background the target audiences have. 4. Analyze what is special in this campaign. 5. What specific details in the campaign may touch people’s heart. 6. Analyze why this campaign works/doesn’t work in terms of reaching a specific group of audiences with unique cultural or personal background.
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