Sony Case Study Homework Help

The assignment is to create a case study for Sony. The time frame of the case study can go as far back as 2012.

PLEASE FOLLOW INSTRUCTIONS FOR EACH SECTION. PLEASE ADDRESS THE QUESTIONS THAT ARE ASKED IN EACH SECTION.

Part. 1 (2 pages maximum)
Provide a detailed account of the company, it’s core business, its objectives, and the apparent strategy (or strategies) currently at work informing the company’s focus. Please address the following questions:

• What is the company’s business? Who is the competition?

• Who is the key executive and/or decision maker(s)?

• What is the overriding strategy issue of greatest concern for this company and the industry they are in? Focus on the time frame (2012 until the present).

• Is the problem symptomatic of some underlying industry wide challenge, or is the problem unique to the company you have selected? If unique, why is it unique? Is there data to demonstrate that the problem

is unique unto that company?

• Is the problem a challenge, an opportunity, or is it an existential crisis, a cancer threatening the viability of the company? In sum, why is the problem significant?

• How did the problem arise? What are the constraints in dealing with the issue?

• Is there a real urgency? What immediate issues need to be addressed
For example, is the problem:

o Profitability
o Market share
o Strategic direction
o Competitive advantage
o Consumer loyalty
o Government support
o Tenaciously holding onto a strategy of incremental innovation
o Operating structure
o Proprietary technology (or lack thereof)

Part 2. (maximum 2 pages)
What is the company’s strategy to deal with its challenges? (Use specific data to support your analysis wherever possible and cite.) Address following questions:

o What strategic response did the company construct to engage its strategic and operating challenges?

o If it is a flawed strategy, why is it flawed? Is it effective? How do you measure whether it is successful or flawed?

o What data supports your analysis?

Part 3 (2-3 pages max)

What is your strategic recommendation (use data to support you recommendations)?

What is your strategic recommendation? Based on the challenges you have presented, how should the company proceed strategically?