Science Of Persuasion

DIRECTIONS: Review the Science of Persuasion video on Canvas in the Sources and References tab or by using the following link:

Download the assignment via this link: Science of Persuasion Participation Assignment.docx

Then, complete the following exercise for a total of 10 participation points. The assignment is due on Friday, October 16, 2020.

SCIENCE OF PERSUASION

1. Reciprocity:

Obligation to_______________________________________________________________________________

The video and lecture provided both consumer and business examples of reciprocity. Please identify three of the examples noting whether it is a consumer or business example. Then, based your interpretation of the Reciprocity concept, add one more original (your) example noting whether it is a consumer or business example. Your example cannot be mentioned in the video or lecture.

Video example 1:

Video example 2:

Video Example 3:

   Your Example (Consumer or Business):

1. Scarcity:

Motivated by ___________________________________________________________________________________

Becomes more powerful when _____________________________________________________________________

Becomes even stronger when_______________________________________________________________________

Can increase ____________________________________________________________________________________

The video and lecture provided examples of scarcity. Please identify three of the examples. Then, based your interpretation of the Scarcity concept, add one more original (your) example. Your example cannot be mentioned in the video or lecture.

Video example 1:

Video example 2:

Video Example 3:

Your Example:

1. Authority

Titles and prefix/suffixes __________________________________________________________________________

As do__________________________________________________________________________________________

Target must believe_______________________________________________________________________________

The video and lecture provided examples of authority. Please identify three of the examples. Then, based your interpretation of the Authority concept, add one more original (your) example. Your example cannot be mentioned in the video or lecture.

Video example:

Video example 2:

Video Example 3:

Your Example:

1. Consistency:

Humans Desire __________________________________________________________________________________

Paired with  _____________________________________________________________________________________

Can’t happen without_____________________________________________________________________________

The video and lecture provided examples of consistency. Please identify three of the examples. Then, based your interpretation of the Consistency concept, add one more original (your) example. Your example cannot be mentioned in the video or lecture.

Video example 1:

Video example 2:

Video Example 3:

Your Example:

1. Liking:

People do business with___________________________________________________________________________

Liking Factors include:

A.

B.

C.

D.

The video and lecture provided examples of liking. Please identify three of the examples. Then, based your interpretation of the Liking concept, add one more original (your) example. Your example cannot be mentioned in the video or lecture.

Video example 1:

Video example 2:

Video Example 3:

Your Example:

1. Consensus:

Takes advantage of ______________________________________________________________________

Becomes more powerful when _____________________________________________________________________

Becomes even stronger when_______________________________________________________________________

The video and lecture provided examples of consensus. Please identify three of the examples. Then, based your interpretation of the Consensus concept, add one more original (your) example. Your example cannot be mentioned in the video or lecture.

Video example 1:

Video example 2:

Video Example 3:

Your Example: