Samsung’s Galaxy S10 Phone With Ultrasonic Fingerprint Marketing Project Choose any product and discuss. except apple product. let me know which product you will choose and why? before you start the project. just 2-3 lines. you can write here. don’t need to be fancy. Check the picture please. Make sure you touch every point and be clear. No plagiarism allow. The following information outlines the requirements of the final project for the class. For the final project please
choose one of the following assignments, either the written paper or the PowerPoint Presentation.
Written Assignment (3 – 4 pages):
possibly material reviewed in class. The paper should include the following:
Research a product and discuss the 4 Ps for the product. Resources should include reputable websites, articles and
In the first paragraph, please introduce the product and provide details from your research that will help the reader
In subsequent paragraphs, discuss the promotion, price and place of distribution for the product you have chosen.
Briefly discuss the promotional details of the product or brand. What major message theme(s) (i.e., positioning) does
the product/service attempt to communicate? (You don’t need to describe the ads or commercials, just the theme or
positioning statement). Discuss the product’s price point and how this is positioned against competing products.
Discuss how the manufacturer of the product sells the product? Is the product sold in a retail environment? Via an
eCommerce channel? Why?
In the final paragraph, discuss your thoughts on the overall promotional and pricing strategy for the product and how
this impacts consumer demand. Included your thoughts on what changes in these areas i.e. different promotional
channels, higher/lower price, etc. could change consumer demand.
PowerPoint Presentation:
Each PowerPoint presentation should include the following information in bullet-point format:
Slide 1 – Cover slide (be creative with this to draw your reader’s attention)
Slide 2 – Product Slide – Brief overview of the product
Slide 3 – Promotional Slide – promotional details of the product
Slide 4 – Pricing Slide – pricing details/strategies for the product
Slide 5 – Place of Distribution – details of where/how this product is sold to consumer
Slide 6 – Summary Slide – This slide should include diagram of the supply chain for your product.
(PowerPoint includes a very easy to use Smart Art tool that will allow you to
easily design this graphic, see , and either Process
or Cycle graphics)
in a higher exnectation concerning the final paper and PowerPoint
an
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