Project 2

Organizational Strategy Analysis (4-6 pages): This section examines the company’s current strategy and its components. For analyzing a company’s current strategy at the business level, Figure 5.1 on page 90 of your textbook (5th Ed.). is useful. Please use this table as a framework for analyzing the current business strategy for the company. For example, if you think the company is pursuing a cost-leadership strategy, your analysis should include a rationale based on market segmentation and key functional areas (basis of competitive advantage). This section also includes analyses of mission statement, core values, organizational culture and leadership.

Internal Analysis

4.1. Organizational Strategy Analysis
4.1.1. Corporate Mission………………………………………………………………………………………………………….. 4.1.2. Strategy (corporate level & business level) ……………………………………………………………………… 4.1.3. Organizational Culture and Core Values…………………………………………………………………………… 4.1.4. Leadership

This is the website you need to do the research: