Pizza Competitive Analysis Plan Assignment PIZZA research plan
5 page and half
Executive summary((half page
Competitive Analysis most three competitive one of the is pizza hut ((one page
(One page or two)Industry/Market Trends 3 market industry
(Two Pages) Environment Analysis – Internal & External
• Address 3 key internal environmental factors such as economic, organization cultural, organization’s financial performance, technical, operational, supplier, and human capital
• Address 3 key external environmental factors that impact marketers: economic (economic health indicators, economic development, business cycle), technological, political, legal, regulatory, sociol cultural (values, norms, language) environments
3.4 SWOT Analysis ((one page
• Based on your Competitive, Industry, and Environmental Analysis, address your strengths, weaknesses, opportunities, threats vs. competitors. Use both a chart format AND describe key highlights.
Set Marketing Objectives & Implement the Marketing Plan
Marketing Objectives w/SMART Criteria ABOUT 2 PAGES
• Develop specific marketing objectives
• Objectives should be direct outgrowth of the mission statement; taking into account internal and external environmental factors and SWOT analysis.
• Meet the SMART criteria (Specific, measurable, achievable, relevant, and timely).
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